The Schofield Hotel

Working hand-in-hand with the interior design, Warren Red researched very thoroughly Cleveland's past, as well as that of the building's original architect and owner, Levi Schofield. Exciting associations were found between this accomplished man and the city's rich cultural history, all of which informed the Schofield Hotel's brand identity. Reaching far beyond a graphic exercise, Dutch East Design developed an engaging narrative that thread through all aspects of the project.

This narrative particularly comes to life in the hotel’s logo. Euclid, a font designed by Henry Schuenemann for the Cleveland Type Foundry in the nineteenth century, was the inspiration for the “S” of the logo. This was especially fitting on account of the hotel being located on the corner of Euclid and Ninth.

Embracing the theme of natural philosophy and the Victorian era of discovery, a backdrop of a vintage engraving of a landscape was employed in the lock-up. Levi Schofield’s own signature is a final touch to the logo.